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There is a costly misconception in business today--that the only data that matters is BIG data, and that complex tools and data scientists are required to extract any practical information. Nothing could be further from the truth.
In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demonstrate how professionals at any level can take the information at their disposal and leverage it to make better decisions. The authors' streamlined frame work demystifies the process of business analytics and helps anyone move from data to decisions in just five steps...using only Excel as a tool. Readers will learn how to: Clarify the business question - Lay out a hypothesis-driven plan - Pull relevant data - Convert it to insights - Make decisions that make an impact Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80% of all business problems. Business analytics isn't rocket science--it's a simple problem-solving tool that can help companies increase revenue, decrease costs, improve products, and delight customers. And who doesn't want to do that?- Sales Rank: #496869 in Books
- Published on: 2014-11-05
- Original language: English
- Number of items: 1
- Dimensions: 9.31" h x .92" w x 6.30" l, .0 pounds
- Binding: Hardcover
- 256 pages
Review
“Jain and Sharma do a fantastic job of explaining how any reasonably intelligent person can make sense of data by starting with the problems they want to solve…” -- MindTools
“Jain and Sharma demystify big data by revealing how to use it as a highly effective business tool...” -- Baseline
“…takes a dauntingly huge subject - analytics - and reduces it to clear, usable chunks.” --Blue Heron Journal
“…should be on the desk and in the hands of planners and decision-makers in organizations where good decisions matter. That’s everybody.” --Vancouver Business Journal
“Experienced data scientists Piyanka Jain and Puneet Sharma offer an exceptionally clear, illustrated guide to data analysis, including meaningful, real case studies and actionable best practices… getAbstract recommends this commonsense, practical approach to managers, executives, entrepreneurs and professionals who don’t analyze for a living.” --getAbstract
“Jain and Sharma have found a way to make the analysis of data engaging and easy to understand, even for those of us who are not mathematically inclined.” --Internal Auditing
From the Inside Flap
List the hottest buzzwords in business today and "analytics" is bound to come out near the top. But to most people, analytics implies complex tools and technical experts manipulating massive amounts and varieties of information (i.e.,"Big Data"). But complex Big Data analytics isn't the only game in town. And many people don't realize that a business doesn't need data scientists and complex tools to derive useful information and valuable benefits from any amount of raw data (e.g., names, behaviors, zip codes, demographics, sales statistics, etc.).
Now Piyanka Jain and Puneet Sharma have defeated the myth that analytics is "rocket science"--and that only Big Data matters. In Behind Every Good Decision, they demonstrate how you can leverage the data you've got to generate valuable insights and drive countless smart business decisions. Best of all, the techniques for solving 80 percent of all business problems can be solved by any professional using only a Microsoft Excel spreadsheet!--and the authors show you how.
Among the fascinating things you'll learn and apply from this engaging, easy-to-understand book are:
* How to use a unique, remarkably effective, streamlined method called "BADIR" for short, that works in any industry and will help you move from data to decisions in just five steps
* How this tool can help you improve customer experiences, optimize your work flow, predict the rate of customer churn, and determine which among several business propositions should be the focus of your attention
* The four most commonly used analytics methodologies
* Tools you can use for storing, reporting, and analyzing data
* The kinds of people who should be chosen for an analytics team
With this book, you'll see that business analytics is a simple problem-solving tool. Done right, your analytics effort can make for happier customers, better products, agile business practices, more productive employees, bigger revenues, and fatter profits--not to mention delighted bosses. And with the help of Behind Every Good Decision, you'll be able to launch that effort right from your own laptop. It's time to see how.
Piyanka Jain is CEO of Aryng, a management consulting company that focuses on analytics. She has been a keynote speaker at major business and analytics conferences, discussing how to gain a competitive advantage through data-driven decision making.
Connect with Piyanka:
Twitter@AnalyticsQueen
Her blog:http://www.forbes.com/sites/piyankajain/
Puneet Sharma has a 15-year track record of spearheading highly effective marketing and product strategy initiatives in Internet/financial industries. After completing his MBA, he held marketing, product, and analytic leadership roles at PayPal, Capital One, and HSBC. He is now VP of Analytics and User Research at Move, Inc.
From the Back Cover
"If you want to learn how to set up an analytics-driven organization and compete with analytics, then this book is for you." -- Steve Berkowitz, CEO, Move, Inc.
"Inundated with data? Over years of helping companies grow from cradle to star performers, I have seen that winners are those who best manage their data and leverage it to make the right decisions. Behind Every Good Decision hands over that secret with a special blend of analytics and Aryng's BADIR framework. Best of all, it is so simple and drives amazing results. This is a guide I would tell every entrepreneur and executive team to absorb and apply." -- Dana Stalder, venture capitalist at Matrix Partners; former executive at PayPal, eBay, and Netscape
"Behind Every Good Decision is the playbook business leaders need to cut their ocean of data into smaller pools of useful information. Piyanka and Puneet have developed a detailed yet simple framework that anyone can use to harness the power of data analytics." -- Barry F. Roach, President & Chief Executive Officer, SafeAmerica Credit Union
"A refreshing, solid framework to learn about and execute on analytics; a trustworthy guide to advanced techniques such as predictive analytics when required; and a simple do-it-yourself method--Behind Every Good Decision does the trick." -- Eric Siegel, Founder, Predictive Analytics World and author of Predictive Analytics
"With all the buzz of Big Data, we forget that most firms are still trying to master Small Data. While the panacea may seem to be complex statistics, Behind Every Good Decision simply solves business problems with smart Business Analytics, asking the right questions and using simple tools like Excel! With their BADIR framework, Piyanka and Puneet embody the KISS principle (Keep It Simple, Stupid) to set up an analytics organization and drive impact. If you are a business professional or leader looking to move the needle with your data, read this book!" --Sameer Chopra, VP, Advanced Analytics, Orbitz Worldwide
Most helpful customer reviews
7 of 7 people found the following review helpful.
A "must have" for Analytics bookshelf...
By Ramkumar Ravichandran
If,
-you are not a data person or an analyst, but you are curious why everyone says data is the new currency and insights, wealth...
-you are a data person, and are looking for a step-by-step guide that can initiate you and be your mentor along the analytics journey
-you are an analyst, but sometimes find it difficult to marry data insights with the big picture and make it actionable
then your search has ended! this is where you will find, why Analytics has become a necessity for any organization(for or non-profit), how can & should it be done and how to derive maximum bang for the buck...packed with concepts that have been simplified for quick grasp and real life usage of these concepts in solving business problems...personally i enjoyed reading this book and recommend it...
5 of 5 people found the following review helpful.
Explaining Data to a Right-Brained person
By Daniel B. Beaulieu
I'm Happy I decided to read this book
Look I have a confession to make: I never read books that have the word "Analytics" in the title. I hate that word and everything it means. As a completely right brained person I have no use for charts, numbers and graphics. I am completely focused on people and ideas and dedicated to the philosophy that with the right ideas and the right motivation a passionate person can do anything even things that analytics can prove that she should not be able to do. Please refer to the Bumblebee and aviation.
Okay whew, not that that's out of my system let's go on to why I did break my rules and read this book with the "A" word in the title. I thumbed through it, did my chart and graphic test and found there weren't too many. Checked out the introduction and found words like "clear", "simple" and "easy to use" and thought "well this is the book for me. I had looked at a number books explaining how to work with big data and was half asleep before I put them back on the shelf. But for some reason this one seemed different. I liked those words "simple and easy" So I decided to give this one a try. And I'm glad I did.
This is truly the bog date book for dummﾅ.er I mean right-brain people. The authors have done a great of taking all of the mystery, and heaviness out of the subject of analyzing data. I particularly like the chapter that talked explained BADIR (Business Questions, Analysis Plan, Collection, Insights, Recommendation) I got it I understood finally how this all worked.
The thing I found most useful about the book was the way the authors guided me through implementation and how to make all of this work. They explain how to impact the organization in just 90 days by driving the organization into the right direction. They go into specific detail right down to the type of person to have on the team focused on getting things done in 90 days.
This book did have some charts for certain but they were simple and elegant enough for a person like me to understand, to "get".
There are many books on data out there right now but to my thinking this is the best for right-brain thinkers like yours truly. If you really want to know everything about Analytics but were very afraid to ask, this is the one book for you. This is the one that does for analytics and big data manipulation what Carl Sagan did for the Cosmos.
Don't be afraidﾅpick this one up and read it. And then you'll know.
4 of 4 people found the following review helpful.
Case for making data driven decisions
By Rajesh Lalwani
This book is for you if you have heard buzzwords like big data, data driven, data science, analytics, and predictive analytics but do not know exactly what they mean. This book is also for you if you make business decisions or help those in your organization who do.
The premise of the book is that analytics is not rocket science and authors have succeeded in writing a book that is easy to read and understand. After reading the book and going through many good examples, you will wonder how you have made decisions until now. Gut feeling is good for coming up with hypotheses - not actually making the decisions.
The most important concept you will learn from the book is BADIR -- an easy-to-follow recipe to move from Data to Decisions.
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