Kamis, 27 Mei 2010

[H262.Ebook] PDF Ebook Confederate Waterloo: The Battle of Five Forks, April 1, 1865, and the Controversy that Brought Down a General, by Michael McCarthy

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Confederate Waterloo: The Battle of Five Forks, April 1, 1865, and the Controversy that Brought Down a General, by Michael McCarthy

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Confederate Waterloo: The Battle of Five Forks, April 1, 1865, and the Controversy that Brought Down a General, by Michael McCarthy

“It could be classified as a mere skirmish, but no other fight of the entire four years’ struggle was followed by such important consequences,” explained former Confederate General Thomas Munford years after the Civil War. “It extinguished the campfires of the hitherto invincible army and was the mortal blow which caused the Southern Confederacy to perish forever.” The Battle of Five Forks broke the long siege of Petersburg, triggered the evacuation of Richmond, precipitated the Appomattox Campaign, and destroyed the careers and reputations of two generals. Michael J. McCarthy’s Confederate Waterloo is the first fully researched and unbiased book-length account of this decisive Union victory and the aftermath fought in the courts and at the bar of public opinion.

General Lee’s Army of Northern Virginia had been locked into the sprawling defenses surrounding the logistical stronghold of Petersburg and the Southern capital at Richmond for more than eight months when General Grant struck beyond his far left flank to break the extended Rebel lines. A series of battles led up to April 1, when General Phil Sheridan’s forces struck at Five Forks. The attack surprised and collapsed General George Pickett’s Confederate command and turned Lee’s right flank. An attack along the entire front the following morning broke the siege and forced the Virginia army out of its defenses and, a week later, into Wilmer McLean’s parlor to surrender at Appomattox.

Despite this decisive Union success, Five Forks spawned one of the most bitter and divisive controversies in the postwar army when Sheridan relieved Fifth Corps commander Gouverneur K. Warren for perceived failures connected to the battle. The order generated a life-long effort by Warren and his allies to restore his reputation by demonstrating that Sheridan’s action was both unfair and dishonorable. The struggle climaxed with a Court of Inquiry that generated a more extensive record of testimony and exhibits than any other U.S. military judicial case in the 19th Century. In addition to Sheridan and Warren, participants included Gens. U. S. Grant and Winfield S. Hancock, and a startling aggregation of former Confederate officers.

McCarthy’s Confederate Waterloo is grounded upon extensive research and a foundation of primary sources, including the meticulous records of a man driven to restore his honor in the eyes of his colleagues, his family, and the American public. The result is a fresh dispassionate analysis that may cause students of the Civil War to reassess their views about some of the Union’s leading generals.

  • Sales Rank: #430483 in Books
  • Published on: 2017-02-19
  • Released on: 2017-03-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.77" h x 1.30" w x 5.98" l, .0 pounds
  • Binding: Hardcover
  • 336 pages

About the Author
Michael J. McCarthy is a graduate of LeMoyne College, class of 1969 with a BA in history. He then received his MA in American history in 1971. Circumstances led him to a career in government and he received MPA degrees in public finance from the University at Albany and in public management from the Kennedy School of Government at Harvard University. During his long career with New York State he never lost his love of Civil War history, however. As he approached retirement from the position of Assistant Commissioner of the State Department of Transportation, he went back to school and received his Ph.D. in American history from the University at Albany in 2010. His interest in the Battle of Five Forks was kindled during a Capital District Civil War Round Table trip to the battlefield, and this work is a re-edited version of his dissertation.

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Selasa, 25 Mei 2010

[T149.Ebook] Free PDF Antonia Augusta: Portrait of a Great Roman Lady, by Nikos Kokkinos

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Antonia Augusta: Portrait of a Great Roman Lady, by Nikos Kokkinos

As the daughter of Mark Anthony, mother of Claudius, grandmother of Caligula and great-grandmother of Nero, Antonia Augusta is a significant figure in Roman history with extensive influence. This biography focuses on Antonia's place in political history and is based on the analysis of her portrayal and depiction in inscriptions, coins, papyri, sculpture as well as buildings and monuments which were erected in her honour. The material is also used to present more general reflections on the role of high-profile women in the Roman world, including their opportunities for patronage and their control over their own households. This paperback edition includes a new `Review' chapter which discusses archaeological and historical discoveries made during the ten years since the hardback was published. The book includes registers of inscriptions and coins.

  • Sales Rank: #4642228 in Books
  • Published on: 1992-12-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.38" h x .76" w x 7.12" l, .0 pounds
  • Binding: Paperback
  • 290 pages

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[T874.Ebook] Free PDF Agile Data Science: Building Data Analytics Applications with Hadoop, by Russell Jurney

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Agile Data Science: Building Data Analytics Applications with Hadoop, by Russell Jurney

Mining big data requires a deep investment in people and time. How can you be sure you’re building the right models? With this hands-on book, you’ll learn a flexible toolset and methodology for building effective analytics applications with Hadoop.

Using lightweight tools such as Python, Apache Pig, and the D3.js library, your team will create an agile environment for exploring data, starting with an example application to mine your own email inboxes. You’ll learn an iterative approach that enables you to quickly change the kind of analysis you’re doing, depending on what the data is telling you. All example code in this book is available as working Heroku apps.

  • Create analytics applications by using the agile big data development methodology
  • Build value from your data in a series of agile sprints, using the data-value stack
  • Gain insight by using several data structures to extract multiple features from a single dataset
  • Visualize data with charts, and expose different aspects through interactive reports
  • Use historical data to predict the future, and translate predictions into action
  • Get feedback from users after each sprint to keep your project on track

  • Sales Rank: #924244 in Books
  • Brand: Brand: O'Reilly Media
  • Published on: 2013-10-28
  • Released on: 2013-10-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.19" h x .38" w x 7.00" l, .66 pounds
  • Binding: Paperback
  • 178 pages
Features
  • Used Book in Good Condition

About the Author

Russell Jurney cut his data teeth in casino gaming, building web apps to analyze the performance of slot machines in the US and Mexico. After dabbling in entrepreneurship, interactive media and journalism, he moved to silicon valley to build analytics applications at scale at Ning and LinkedIn. He lives on the ocean in Pacifica, California with his wife Kate and two fuzzy dogs.

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2 of 2 people found the following review helpful.
Frustrating but beneficial.
By Kev
This book is terribly frustrating. I have a lot of experience in statistical analysis, machine learning, and programming and picked up this book to learn how to apply these skills with "Agile Data Science." This mostly means implementing these skills with the tools of AWS, Hadoop, and hosting data products on scalable platforms.

The book does a great job of summarizing the agility needed and the tools used, but the code to implement these tools is lacking. I expected the code in the book to be outdated even though the book was only published a year ago. There is a github repository for the code but it is incomplete.

One benefit of the code not working or the instructions being vague is having to debug it yourself or search for solutions. This is a great learning tool. I don't think this is a benefit the author would like and should put some more time in the second iteration of making the instructions clearer. Since the book has only 164 pages there is significant room for growth.

15 of 17 people found the following review helpful.
He sent this with NON-WORKING CODE
By SF
The story is nice, but the code that forms the basis of the entire project behind the book DOESN'T COMPILE. The author has - as of today (June 9, 2014) - removed all of the github references to the project.

I"m half way through the book, have been practicing Agile development techniques for several years, and I am not quite sure what in particular makes this book about Data Science 'Agile' based.

One thing that he does nicely is explain the Pig code he uses, but I can't use those programs because the Python programs that gather the data that feed Pig will not compile, even after I de-bugged his code for several hours. (Example: the author made reference to an RFC inline in the Python code that would have NEVER compiled. NEVER. Line 11 gmail.py from call to email utilitiies)

16 of 18 people found the following review helpful.
Absolute required reading for all new data scientists
By chad
I was once told by a chief data scientist that they would rather teach a mathematician programming than a programmer math (to be a data scientist). After being a data scientist for some time now I would have to respectfully disagree. 85% of data science is plumbing and I wouldn't hire a physicist to be a plumber. Indeed modern data scientists really do need to be full-stack developers trapped in an academic's body.
Jurney nails it! He offers tools and methodologies adapted to common data science workflows and their associated pitfalls wherein we spend 85% of our time plumbing and 15% of our time integrating some off-the-shelf algorithm to find deep insight.
So, for new data scientists or 3rd-4th year grad students who have balanced their Twitter API hack with NSF grant deadlines, this is ABSOLUTELY REQUIRED READING.

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Senin, 24 Mei 2010

[P969.Ebook] Download CONSTRUCTION PURCHASING & SUPPLY CHAIN MANAGEMENT (P/L Custom Scoring Survey), by W.C. Benton, Linda McHenry

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A Comprehensive Guide to Construction Supply Chain Management

Develop a highly efficient construction supply chain management (CSCM) solution that decreases risk and increases profitability. This authoritative volume provides proven strategies for the lean construction approach, including just-in-time purchasing, supplier evaluation, subcontractor selection, subcontractor relationship management, equipment acquisition, information sharing, and project quality management. There are numerous illustrations and ready-to-use forms-and a step-by-step economic evaluation for equipment acquisition.

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  • Evaluate and select suppliers based on their value-added capabilities
  • Analyze and negotiate subcontracting services
  • Plan for, purchase, and lease construction equipment
  • Leverage technology, safety measures, and information sharing to increase productivity and profitability
  • Understand the components of horizontal and vertical construction supply chain operating models

  • Sales Rank: #1797348 in Books
  • Brand: W C Benton
  • Published on: 2009-08-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.40" h x .71" w x 6.40" l, 1.10 pounds
  • Binding: Hardcover
  • 266 pages
Features
  • CONSTRUCTION PURCHASING SUPPLY CHAIN MANAGEMENT P L Custom Scoring Survey

About the Author
W.C. Benton, Ph.D., is the Edwin Dodd Professor of Management and the Dean’s Distinguished Research Professor of Operations and Supply Chain Management at The Ohio State University.

Linda F. McHenry, Esq., is Vice President and COO for Benton and Associates.

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Minggu, 23 Mei 2010

[V138.Ebook] Get Free Ebook Emotional Sobriety The Next Frontier (Selected Stories from the AA Grapevine), by AA Grapevine

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Emotional Sobriety The Next Frontier (Selected Stories from the AA Grapevine), by AA Grapevine

  • Sales Rank: #543318 in Books
  • Brand: Brand: AA Grapevine, INC
  • Published on: 2006
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 120 pages
Features
  • Used Book in Good Condition

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5 of 5 people found the following review helpful.
Happiness verses Fear
By Riana Treanor
If you have any one in recovery or trying to handle an addiction issue this is a good outline of what can happen after long term recovery and choosing the happiness verses the depressions or fears that can oocur in any life

5 of 5 people found the following review helpful.
Just the forward alone is worth it
By T. Clark
I read and re-read the forward which is by Bill W.

This is what many old-timer's need. Brilliant work.

We got ours new from AA for 12 bucks I think.

4 of 4 people found the following review helpful.
Dependencies and how to let them go
By William Hart
The experiences of many who have found themselves spiritual bankrupt and how they found their way out. The book contains clear cut directions to free yourself from the anguish of depending on others for your well being.

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Sabtu, 22 Mei 2010

[K980.Ebook] Fee Download Enamels of Limoges 1100-1350, by Elisabeth Taburet-Delahaye, Barbara Drake Boehm

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Enamels of Limoges 1100-1350, by Elisabeth Taburet-Delahaye, Barbara Drake Boehm

Published in connection with an exhibition at the Metropolitan Museum of Art, this is a study of the delicate and precious art of Limoges metalwork. Early in the 12th century, goldsmiths at the Benedictine Abbey of Conques began to create enamels with jewel-like colours and rich, golden surfaces. By the 1160s their techniques were perfected, and the enamels made in the French city of Limoges were a hallmark of the region. Included in the book are nearly 200 religious objects, secular decorations, and small items such as medallions and pendants created for ecclesiastical and royal patrons such as Pope Innocent III and King Henry II of England. Strikingly beautiful, the works are also important for the information they impart about life in the age of monasticism and the cult of saints, and about the elegance of the Court and the dramatic history of the monarchy. Six essays provide insights into the enamals in terms of the origins and evolution of Limoges work, the history of Limoges and the Limousin region, the materials and techniques used by the goldsmiths of Limoges, and the iconography and provenance of the works themselves.

  • Sales Rank: #2880534 in Books
  • Published on: 1996
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.50" h x 9.00" w x 11.40" l, 5.15 pounds
  • Binding: Hardcover
  • 480 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
Gorgeous!
By Bardlady
This book is gorgeous, featuring full color, large images, and lots of details.

Just as a side note - the "paperback" version that's listed with this book is NOT the same book (ISBN 0-915557-79-7). That book is completely black and white and has nothing to do with the enamels, and reviews more modern art work that's less than 20 years old.

0 of 0 people found the following review helpful.
Fabulous
By sandra l tapp
What a wonderful book, the pictures are a great inspiration. My brother was so inspired he purchased a copy for himself and has encouraged my enameling endeavors. The history allows for a great documentation source.

0 of 0 people found the following review helpful.
Five Stars
By Inge Verhaar-Loeber
it was a present, and the owner is very very happy

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Rabu, 19 Mei 2010

[T360.Ebook] Ebook La Bâtarde d'Istanbul (French Edition), by Elif Shafak

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  • Sales Rank: #8899241 in Books
  • Published on: 2007
  • Number of items: 1
  • Dimensions: 5.51" h x .87" w x 8.07" l,
  • Binding: Paperback

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Selasa, 18 Mei 2010

[A606.Ebook] Free PDF Striking Thoughts: Bruce Lee's Wisdom for Daily Living, by Bruce Lee

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Bruce Lee was more than just a man of action-he was a man of words. A voracious reader, Lee studied text after text, taking meticulous notes to devise his theories-in fighting and in life strategy. Here, for the first time, John Little, who was granted exclusive access to Lee's notebooks, presents Lee's writings on his philosophies of daily living including acting, fatherhood, and the martial arts. As the 60th anniversary of his birth approaches, Bruce Lee is an ever-popular icon of the 20th century-a man truly ahead of his time not just in his mastery of martial arts, but in his forward thinking and his timeless wisdom.

  • Sales Rank: #697186 in Books
  • Brand: Brand: Tuttle Publishing
  • Published on: 2000-04
  • Original language: English
  • Number of items: 1
  • Dimensions: .91" h x 5.82" w x 8.08" l,
  • Binding: Hardcover
  • 192 pages
Features
  • Used Book in Good Condition

Review
"Over 800 entries which apply to anyone interested in gaining a deeper appreciation of life and living." -- Martial Arts & Combat Sports

About the Author
John Little is the world's preeminent authority on Bruce Lee and his work. Granted exclusive access to Bruce Lee's personal notes, sketches and readings, he is also the publisher of Bruce Lee magazine and director of the Bruce Lee Educational Foundation.

Excerpt. � Reprinted by permission. All rights reserved.
The Mind

An intelligent mind is constantly learning. -
An intelligent mind is one which is constantly learning, never concluding - styles and patterns have come to conclusion, therefore they [have] ceased to be intelligent.

An intelligent mind is an inquiring mind -
An intelligent mind is an INQUIRING mind. It is not satisfied with explanations, with conclusions; nor is it a mind that believes, because belief is again another form of conclusion.

The qualities of mind -
To be one thing and not to change is the climax of STILLNESS. To have nothing in one that resists is the climax of EMPTINESS. To remain detached from all outside things is the climax of FINENESS. To have in oneself no contraries is the climax of PURITY.

You are the commander of your mind -
I've always been buffeted by circumstances because I thought of myself as a human being [affected by] outside conditioning. Now I realize that I am the power that commands the feeling of my mind and from which circumstances grow.

To free the mind -
In order that the mind may function naturally and harmoniously it must be freed from all attachment to oppositional notions. The mind should be freed from the influence of the external world. To let the mind take its course unhindered among phenomena. Not the cultivated innocence of a clever mind that wants to be innocent, but that state of innocence in which there is no denial or acceptance, and in which the mind just sees what is.

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0 of 0 people found the following review helpful.
Great read. Who doesn't like Bruce Lee
By Stephanie Y.
Great read. Who doesn't like Bruce Lee? Amazing man with great perspective on life. Everyone should definitely read this book! Let's all try and be better people (:

0 of 0 people found the following review helpful.
INSTANT CLASSIC HIGHLY RECOMMEND FOR ANY BRUCE LEE FAN
By Amazon Customer
INSTANT CLASSIC HIGHLY RECOMMEND FOR ANY BRUCE LEE FAN.

0 of 0 people found the following review helpful.
Good read, Great philosophy from an extraordinary person
By Ivan benitez
Good read , Great philosophy from an extraordinary person.

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Sabtu, 08 Mei 2010

[C341.Ebook] Ebook Download The Great Work: Self-Knowledge and Healing Through the Wheel of the Year, by Tiffany Lazic

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The Great Work: Self-Knowledge and Healing Through the Wheel of the Year, by Tiffany Lazic



The Great Work: Self-Knowledge and Healing Through the Wheel of the Year, by Tiffany Lazic

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The Great Work: Self-Knowledge and Healing Through the Wheel of the Year, by Tiffany Lazic

Fusing ancient Western spirituality, energy work, and psychology, The Great Work is a practical guide to personal transformation season by season. Learn to be truly holistic by incorporating key physical, emotional, and energetic practices into your life at times when the natural tides are in harmony with your process.

The Great Work captures the core essence of each festival with eight key themes that span the annual cycle―a cycle that reflects human development and experience. Discover how Yule can alleviate a painful childhood, how Beltane can facilitate conscious relationships, and how Mabon can assist with determining your life's purpose. Find guidance through daily journal questions, elemental meditations, and the author's unique energy-healing technique of Hynni. With this invaluable resource for your journey of inner alchemy, you'll develop an intimate connection with the earth's impulse to create balance and harmony.

Praise:
"Tiffany Lazic weaves together psychology, myth, meditation and keen observation of the natural world, creating an invaluable and original resource for healing work of all kinds. Inviting and accessible to all readers."―Elizabeth Cunningham, author of The Maeve Chronicles

"The Great Work presents inspiring insights and practical exercises that help unlock the alchemical mysteries at the heart of the Eightfold Path, and which facilitate a deep connection with the cycles of nature as they reveal their transformational powers in all of us."―Jhenah Telyndru, author of Avalon Within

  • Sales Rank: #116868 in Books
  • Published on: 2015-05-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.60" h x 1.00" w x 7.10" l, 1.00 pounds
  • Binding: Paperback
  • 432 pages

About the Author

Tiffany is a Spiritual Psychotherapist with over sixteen years experience in Transpersonal Psychology. She completed training in Spiritual Psychotherapy at the Transformational Arts College of Spiritual and Holistic Training in Toronto where she also taught in the College’s Discovering the Total Self Program, Spiritual Psychotherapy Training Program, Spiritual Directorship Program and Esoteric Studies Program. She served as a staff psychotherapist and case supervisor. She continues to teach at the College as a guest facilitator both in their Spiritual Directorship Training Program and their Divine Connections Practitioner Training Program.

An international presenter and keynote speaker, Tiffany has conducted workshops for many conferences and organizations, including the 2013 Energy Psychology Conference. She was one of the co-creators and co-organizers of Kitchener's SPARKS Symposium (2010 - 2012).

Tiffany is the owner of The Hive and Grove Centre for Holistic Wellness, with a private therapy practice offering individual, couples and group therapy. She has developed two self-development programs, Patterns of Conscious Living Program and the Spiritual Language of the Divine Program, as well as a creative workshop, The Art of the Divine. As a 'satellite school' of the Transformational Arts College, she also teaches the College's ten course Discovering the Total Self Program.

Most helpful customer reviews

10 of 10 people found the following review helpful.
I love it!
By Amazon Customer
I've been working through this book day-by-day with the daily journal entries and weekly (or so) readings since mid-June, and I have to say I'm really enjoying it. I love the daily journal prompts; they really get you thinking. I love this book so far. I wish it was hardback because of all the use it's getting...one of the covers got a little bent at the corner already. But that should not deter you from checking out this book! I love the beautiful cover, and the readings are fascinating, covering stuff in psychology to spirituality, as well as learning about yourself, self-empowerment, and getting you to really look at the way you think and view things. This book is about healing through the seasons, or through the Wheel of the Year. You can start at the beginning, or you can start wherever you are in the year. I started about halfway through the book because it's summertime now, and the book begins at Yule. I love this book and recommend it!

5 of 5 people found the following review helpful.
The Great Work is helping co-create The New Earth
By John Goodall
The Great Work represents 10 years of meticulous research into historical traditions that the West has in a large part , forgotten!
Tiffany takes us back to the Roots of many, many practices that were valuable in the old world, and are a guidepost to co-creating a New Earth.
We are moving away from the masculine, Industrial Age of conquest and separation. In the new Earth of Divine Feminine energy of co-operation, community, honesty, love, empathy, and caring for each other, Tiffany gives a daily template of healing ourselves first , then each other, and helping Gaia sync with Humanity.
This book is a Spiritual Bible that can heal deep wounds in religion, health, economy , and common sense.
This book is one I begin every day enjoying the wisdom ! Namaste Tiffany Lazic

3 of 3 people found the following review helpful.
I've taken Tiffany's courses and read through this book -- ...
By Heather Embree
I've taken Tiffany's courses and read through this book -- her life experiences, insights, knowledge of the spiritual path of the human soul is such a gift to the world. She infuses magic with deep wisdom to guide others with coming into their own truth so they can become the whole person they are meant to be. If you are looking for a book rich in tools, approaches and pathways to spiritual truth, this is the one to get.

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Kamis, 06 Mei 2010

[X389.Ebook] Ebook Strategic Marketing for Nonprofit Organizations, by Philip Kotler, Alan R. Andreasen

Ebook Strategic Marketing for Nonprofit Organizations, by Philip Kotler, Alan R. Andreasen

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Strategic Marketing for Nonprofit Organizations, by Philip Kotler, Alan R. Andreasen

Strategic Marketing for Nonprofit Organizations, by Philip Kotler, Alan R. Andreasen



Strategic Marketing for Nonprofit Organizations, by Philip Kotler, Alan R. Andreasen

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Strategic Marketing for Nonprofit Organizations, by Philip Kotler, Alan R. Andreasen

Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.

  • Sales Rank: #4490683 in Books
  • Published on: 1991-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.75" h x 7.25" w x 1.50" l, 2.50 pounds
  • Binding: Hardcover
  • 644 pages

From the Publisher
Reflecting the most recent, relevant information in the field, this best- selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.

From the Back Cover
Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.

Excerpt. � Reprinted by permission. All rights reserved.

This sixth edition of Strategic Marketing for Nonprofit Organizations comes at a time when nonprofit marketing is poised to have a much greater impact on the field of nonprofit management and on the growing intersection between that sector and the business world. The first two editions of this book served to legitimize marketing as a distinct career and a distinct educational discipline, while the third edition focused less on whether one should carry out nonprofit marketing and more on how one should do it well. The fourth edition shifted its emphasis to focus more closely on strategic planning. As the fourth edition noted, "The major need of the nonprofit sector now is not so much for techniques to implement marketing, but for assistance in strategic planning. Many nonprofits face significant declines in traditional sources of revenue, dramatic changes in their customer mix, and bold new competition. They need help rethinking where they are going and what broad strategies they should be using to get there:"

The fifth edition strongly reflected the growing sophistication of the field and its cadre of skilled practitioners by incorporating their insights into the text and examples. It also emphasized the growing importance of social marketing, the application of marketing concepts not just to organizations but to programs designed to bring about social change. It tiptoed into the international arena where the nonprofit sector was beginning to have a significant impact and sought to reflect the blurring of the previously distinct lines between nonprofit and commercial marketing.

This sixth edition marks a major change in the way in which nonprofit marketing is conceived and applied. First of all, much more strongly than in previous editions, it seeks to position marketing as among the most critical—if not the most critical—disciplines needed for nonprofit success. It argues that success ultimately requires the influencing of the behavior in a wide range of key target markets—clients, funders, policy makers, volunteers, and the media, as well as the nonprofit's own staff. This is the province of marketing because marketing is the "behavioral influence business." The book positions marketing as central to top management's achievement of the organization's mission. Implicit in this volume is the notion that everyone in nonprofit management—including the CEO—ought to have a thorough grounding in marketing and what it does and can do.

Second, this edition reflects the breaking down of three kinds of boundaries that heretofore limited the field. First, it removes the conception of nonprofit marketing as primarily a North American phenomenon. As we will show in several places in the book, nonprofit enterprise is flourishing everywhere in the world, including Asian countries with a tradition of family self-help and formerly communist countries with a tradition of state social service. We recognize that we have much to learn—as well as contribute—as we broaden our compass to include these new environments.

The sixth edition also removes the assumption that the target audience for a text on nonprofit marketing is only present and future practitioners in nonprofit organizations. It is a growing reality that both the government and for-profit sectors have a growing interest in "social enterprise." Many government agencies have missions highly similar to nonprofits and are often major players in the field of social marketing. At the same time, corporations are increasingly becoming involved in the social sector through venture philanthropy, cause marketing, and corporate volunteerism programs. Managers—and future managers—in both the government and corporate domains need to appreciate the concepts and tools described here and understand the nonprofit environment and what it is like to try to bring about change within it.

Finally, consistent with its behavioral focus, this edition organizes much of the discussion of strategic and tactical options around two central behavioral science models, what we call "the Stages of Change" and "the BCOS drivers." These models guide our thinking about how to influence behavior in many different contexts. They provide a powerful portable framework for nonprofit practitioners to use to be successful in this challenging environment

Most helpful customer reviews

7 of 10 people found the following review helpful.
Great Nonprofit Marketing Text!
By R. McElveen
This book was required by my college professor, and I enjoyed reading it. It is very easy to read and very enjoyable as well. Excellent examples, and well laid out material. The course was very good as well. If you want a good introductory book about marketing services for a Nonprofit Organization then consider this one.

0 of 0 people found the following review helpful.
This book is invaluable for libraries!
By Mickel
I am taking an MLIS Graduate program and took a Library Marketing course that used this book. So far it has been the most valuable class for me, and I learned a great deal, from marketing products and services, to creating marketing plans, to writing grants. All of it was based on this book, and it was simply invaluable. Libraries will need creative funding in the future and this is a great start!

0 of 1 people found the following review helpful.
Library Science
By S. Maldonado
I needed this book for a class for my Masters in Library and Information Science degree. I think that's as much as you'll need to know.

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